Matt Tobey
Sr Director of Operations and Investment Advisor Representative
Matt Tobey is an investment advisor representative with a heart for service and a deep commitment to helping individuals navigate the complexities of retirement with confidence and clarity. With over a decade of experience at Fullerton Financial Planning, Matt’s career has been shaped by his desire to teach, support, and empower clients through thoughtful, personalized financial guidance
trust, education, and integrity. Today, he holds a Bachelor of Science in Business Management from Grand Canyon University and is a licensed Series 65 advisor, equipping him to deliver comprehensive financial strategies tailored to each client’s goals.
At the core of Matt’s approach is a simple but powerful philosophy: empathy, education, and empowerment. He creates a welcoming environment where clients feel heard and supported, especially as they approach or live through retirement. His goal is to ensure every client understands their options and feels confident in the decisions they make about their financial future.
What Matt enjoys most is building lasting relationships and watching financial goals take shape through thoughtful collaboration. He deeply values the Fullerton team’s commitment to excellence and integrity, and for Matt, it’s more than a job—it’s a calling to serve others with care and clarity.
Outside of the office, Matt is an avid outdoor enthusiast and is actively involved in his church’s outreach programs. His Christian faith and personal values influence every aspect of his work, guiding him to lead with compassion, integrity,
and a servant’s heart.
Experience You Can Trust
Retirement is too important to trust to a generalist. That’s why for over 20 years, Fullerton Financial Planning has focused exclusively on helping people transition from work to retirement — and thrive throughout it. We’re not trying to be everything to everyone. We’re built to help you do one thing incredibly well: Turn your life savings into reliable income and lasting financial confidence.
Why Families Across Arizona Trust Fullerton
- Over 20 years helping Arizona retirees create income that lasts
- Trusted by more than 2,000 Arizona households — and growing
- Independent, fiduciary-based advice — no quotas, no product push
- Certified Financial Planner™ (CFP®) professionals on staff
- Regularly featured on ABC15, MoneyRadio, and financial education outlets
- Local, in-person service — no national call centers or rotating advisor teams
- Planning approach integrates investments, income, tax, Medicare, and legacy goals
- Collaborative relationships with CPAs, estate attorneys, and insurance professionals
- Focused on education-first guidance, not sales pitches or one-size-fits-all plans
- Supported by a dedicated client service team with a reputation for proactive care
“I was nervous about retiring — but they helped me see the whole picture and gave me confidence to move forward.”
— Mary J., Scottsdale
“They made a complicated plan feel simple. I wish we’d come here five years earlier.”
— Brian & Sandra T., Mesa
“They treated me like a person, not a portfolio. I never felt pressured — just supported.”
— Teresa D., Chandler
“Our old advisor never talked about income or taxes — this team gave us a plan we could actually live on.”
— Kevin M., Sun City
The Fullerton Family
Standing Strong For Clients.
Stepping Up For the Community.
