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Heidi Saavedra

Wealth Advisor

Heidi Saavedra, CFP®, is passionate about helping individuals confidently step into retirement with clarity and purpose. As a Certified Planner™ professional with a Master’s degree in Financial Planning and Analytics and a background in accounting, Heidi brings deep knowledge and a heart for service to every client she works with. She’s known for translating complex financial topics—like retirement income planning, tax efficiency, and investment strategy—into clear, actionable steps that clients can feel confident about.

Heidi’s mission is simple: help you design a retirement that supports the life you want to live. She begins every relationship by listening—What does an ideal day in retirement look like? What do you want to experience, give, protect, or pass on? From there, she builds a coordinated plan that may include investment alignment, Social Security and Medicare optimization, RMD planning, and legacy strategies. Whether you’re approaching retirement or already in it, she encourages you to enjoy the assets you’ve worked hard to build—confidently and sustainably.

As part of the Fullerton Financial team, Heidi is backed by a firm known for its integrity, collaboration, and holistic approach. That means your plan isn’t built in a vacuum—when needed, she works closely with tax professionals, estate planners, and insurance professionals to ensure your strategy fits your full financial picture. Clients appreciate her approachable style, attention to detail, and the care she brings to every conversation. Guided by her personal philosophy—treat others as you want to be treated—Heidi offers an experience rooted in trust, transparency, and service.

Originally from Southern California, Heidi spent many years in Utah raising her three children before recently relocating to Arizona. Her own life transitions help her relate to clients facing change, multistate moves, or planning for family across different stages of life. Outside of the office, Heidi is a competitive powerlifter, international traveler, and avid Disney fan who believes that great planning helps make “magic moments” possible—both now and in retirement.

If you’re ready to create a retirement plan that aligns with your goals and values—and want to work with someone who will walk alongside you with expertise and heart—Heidi would love to meet you.

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Experience You Can Trust

Retirement is too important to trust to a generalist. That’s why for over 20 years, Fullerton Financial Planning has focused exclusively on helping people transition from work to retirement — and thrive throughout it. We’re not trying to be everything to everyone. We’re built to help you do one thing incredibly well: Turn your life savings into reliable income and lasting financial confidence.

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Why Families Across Arizona Trust Fullerton

  • Over 20 years helping Arizona retirees create income that lasts
  • Trusted by more than 2,000 Arizona households — and growing
  • Independent, fiduciary-based advice — no quotas, no product push
  • Certified Financial Planner™ (CFP®) professionals on staff
  • Regularly featured on ABC15, MoneyRadio, and financial education outlets
  • Local, in-person service — no national call centers or rotating advisor teams
  • Planning approach integrates investments, income, tax, Medicare, and legacy goals
  • Collaborative relationships with CPAs, estate attorneys, and insurance professionals
  • Focused on education-first guidance, not sales pitches or one-size-fits-all plans
  • Supported by a dedicated client service team with a reputation for proactive care

“I was nervous about retiring — but they helped me see the whole picture and gave me confidence to move forward.”

— Mary J., Scottsdale


“They made a complicated plan feel simple. I wish we’d come here five years earlier.”

— Brian & Sandra T., Mesa


“They treated me like a person, not a portfolio. I never felt pressured — just supported.”

— Teresa D., Chandler


“Our old advisor never talked about income or taxes — this team gave us a plan we could actually live on.”

— Kevin M., Sun City

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The Fullerton Family

Standing Strong For Clients.
Stepping Up For the Community.

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