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Dallas Fox

Investment Advisor Representative

dallasf@fullertonfp.com

Dallas Fox, a dedicated financial advisor at Dallas Fox, an Investment Advisor Representative at Fullerton Financial Planning, brings a unique blend of passion, faith, and community service to his role. Originally from Phoenix, Dallas’s journey into financial advising took an unexpected turn. While completing his degree, he initially planned on pursuing a career in medicine. However, he discovered a calling to support his community through financial guidance, and realized that his drive to make a difference could be fulfilled in this profession as well.

With five years of experience, Dallas specializes in retirement planning, where he works closely with retirees to create strategies that aim to provide stability and peace of mind. His approach is rooted in a holistic philosophy—considering all aspects of his clients’ financial lives to build tailored plans that reflect their unique goals and aspirations. Dallas finds fulfillment in educating his clients, guiding them through complex financial decisions, and serving as a reliable resource throughout their journey.

Dallas chose to join Fullerton Financial because of the firm’s faith-driven values and commitment to making a positive impact on clients’ lives. He believes in the importance of leaving people better than he found them, a principle that aligns closely with Fullerton’s mission. Beyond his professional work, Dallas enjoys spending time outdoors, engaging in activities such as hunting, fishing, and exploring nature. His dedication to his community extends to his involvement with Mercy Ships, a nonprofit that provides medical care to underserved areas around the world, embodying his desire to make a difference both locally and globally.

Through his compassionate approach and commitment to client well-being, Dallas Fox continues to make a meaningful impact, helping clients prepare for a financially secure future.

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Experience You Can Trust

Retirement is too important to trust to a generalist. That’s why for over 20 years, Fullerton Financial Planning has focused exclusively on helping people transition from work to retirement — and thrive throughout it. We’re not trying to be everything to everyone. We’re built to help you do one thing incredibly well: Turn your life savings into reliable income and lasting financial confidence.

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Why Families Across Arizona Trust Fullerton

  • Over 20 years helping Arizona retirees create income that lasts
  • Trusted by more than 2,000 Arizona households — and growing
  • Independent, fiduciary-based advice — no quotas, no product push
  • Certified Financial Planner™ (CFP®) professionals on staff
  • Regularly featured on ABC15, MoneyRadio, and financial education outlets
  • Local, in-person service — no national call centers or rotating advisor teams
  • Planning approach integrates investments, income, tax, Medicare, and legacy goals
  • Collaborative relationships with CPAs, estate attorneys, and insurance professionals
  • Focused on education-first guidance, not sales pitches or one-size-fits-all plans
  • Supported by a dedicated client service team with a reputation for proactive care

“I was nervous about retiring — but they helped me see the whole picture and gave me confidence to move forward.”

— Mary J., Scottsdale


“They made a complicated plan feel simple. I wish we’d come here five years earlier.”

— Brian & Sandra T., Mesa


“They treated me like a person, not a portfolio. I never felt pressured — just supported.”

— Teresa D., Chandler


“Our old advisor never talked about income or taxes — this team gave us a plan we could actually live on.”

— Kevin M., Sun City

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The Fullerton Family

Standing Strong For Clients.
Stepping Up For the Community.

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