November 13, 2021

Why Is America’s Stock Exposure at Historic Highs?

Why Is America’s Stock Exposure at Historic Highs?

Experts suggest more than 50 percent of U.S. households have some investments in stock. In 2020, an estimated 41 percent of the nation’s workers had access to a retirement savings plan through their employer or a union.

However, access to an asset class doesn’t necessarily guarantee people will invest in it. What is it about the current stock market that makes it so appealing to Americans?

Reliable Way to Grow Wealth

Stocks are certainly not devoid of risk. The start of the pandemic last year was terrifying for many retirees and soon-to-be retirees. Between February 21, 2020, and March 20, 2020, the S&P 500 dropped from 3,337.75 to 2,304.92. During the same period the Dow Jones Industrial Average dropped from 28,992.41 to 19,173.98.

Those disconcerting plunges were brought on specifically by a severe pandemic that caused the global economy to grind to a screeching halt in a matter of weeks.

What’s more telling – and likely one of the main reasons so many Americans feel comfortable investing in the stock market right now – is what happened after the plunge; stocks shot right back up.

By November 13, 2020, the Dow had fully recovered and was up to 29,479.81. The S&P 500 had blown past its previous peak and was at 3,585.15 and rising. By all accounts the pandemic cratered industries across the world – but it turned out the fundamentals were left relatively intact.

Market Growth Far Exceeds Savings or Bond Growth

According to Goldman Sachs, stock market returns have averaged approximately 9.2 percent over the past 10 years. How wisely you’ve invested determines whether your investment fell short of that rate of return or beat it.

Most American workers using 401(k)s or IRAs are likely investing in a curated selection of managed ETFs and mutual funds, which usually experience relatively healthy growth if the market is doing well. Plus, stock valuations tend to naturally adjust with inflation in ways a fixed savings account, CD or traditional bond won’t (not counting inflation-protected or inflation-linked bonds).

Savers might be able to get one percent on a five-year CD. Bonds can be great for insulating your savings from volatility and risk, but the average yield for 10-year treasuries in 2020 was just 0.89 percent.

American workers who aren’t planning to retire soon often see little downside in aggressive investment strategies. Even if a newly discovered COVID-19 variant causes panic and selloffs, those investors will probably be alright because they aren’t dependent on their retirement funds for their livelihood.

The market didn’t reach its pre-2007/2008 crash valuations until mid-2013 – but it did recover. By 2017, there was strong, consistent growth that strengthened faith in stocks. A significant percentage of American retirement savers understand a buy and hold strategy, especially when it will span several decades, has a good chance of recovering from losses, even those caused by relatively serious recessions.

Most Americans Take a Set-It-and-Forget-It Approach to Investing

The average American isn’t checking their 401(k) or IRA multiple times a day. Many workers might go a year or more without even logging into their employee-sponsored retirement plan’s dashboard. When you have professionals managing funds that will grow for 20, 30 or 40 years, there’s little need to micromanage. Modern retirement savings options have made it attractively easy to invest in the market.

Whether a worker even notices the sliver of each check that gets deposited into their retirement savings account depends on their own financial situation. In many cases the bimonthly deposits are incrementally small enough that workers don’t feel a difference.

When saving for retirement is, for all intents and purposes, a pain-free and effort-free endeavor, many Americans are happy to partake.

Matching Funds

Another significant factor that likely motivates many workers to contribute to retirement savings accounts are matching funds. An employee can essentially give themselves a five percent raise if their employer will match up to five percent. Failing to maximize matching contributions is essentially leaving money on the table, and many workers who have the financial flexibility to take advantage do so.

Are There Downsides to the Stock Market?

Yes – there are downsides to every potential investment. The drop in the market following the outbreak of COVID-19 is an obvious reminder that stock growth is never guaranteed. How Americans feel about risk is largely dependent on where they are in life. The risk inherent in the stock market is less worrisome if you aren’t forced to rely on those funds today.

Stock market performance can’t be tracked with a single metric. Growth and loss of equity value isn’t uniform across the board. This is a feature, not a bug. The diversity of equity investment opportunities allows good money managers and investment professionals to help safeguard their client’s assets even when the market takes a turn.

At Fullerton Financial Planners, we’re committed to using our extensive knowledge and experience in the stock market to help grow the wealth of retirees and soon-to-be retirees. We can help you develop a plan that takes advantage of growth while protecting your nest egg from unforeseen market forces that can put it at risk.

Call us to discuss your retirement savings options. 

Begin the Conversation with a Free Retirement Review

This isn’t a sales call. It’s a focused, one-on-one conversation about where you stand and what’s possible from here.

What We’ll Cover in Your Retirement Review


Lifestyle Goals

What do you want retirement to actually look like? Travel, freedom, family, security — we start with the life you want, then build around it.


Current Assets

We’ll review what you’ve built — and help uncover smarter ways to use your 401(k), IRA, or savings more effectively for retirement income.


Income Planning

We’ll identify where your income will come from — and how to make sure it covers what you care about without relying too heavily on the market.


Risk & Tax Exposure

We’ll evaluate how your plan holds up to taxes, longevity, healthcare costs, and market shifts — so your income stays steady, even when life doesn’t.


Long-Term Strategy

We’ll help you turn what you’ve saved into income that lasts — without sacrificing the lifestyle you worked so hard to build.


The Next Steps

By the end of the meeting, you’ll have clarity on what’s working, what’s missing, and what to do next.

What You Get With Fullerton

  • A retirement income plan built around your lifestyle goals — not a generic formula
  • A coordinated investment and withdrawal strategy that supports income for life
  • Social Security timing guidance to help you get the most from your benefits
  • A reliable income floor — often supported by high-quality annuities with GLWBs, when appropriate
  • Tax-smart withdrawal strategies designed to adapt to changing laws and future needs
  • Personalized guidance on Medicare and long-term care planning
  • A clear roadmap for RMDs, Roth conversions, and income sequencing
  • Legacy and beneficiary planning that protects your spouse and supports your values
  • Ongoing reviews and proactive adjustments to keep your plan aligned as life evolves
  • Direct access to your advisor — no call centers, no hand-offs
  • A secure client portal with full access to your plan and documents
    Invitations to Fullerton’s exclusive client events and appreciation gatherings
  • A local, retirement-minded community with shared goals and values
  • Financial confidence for your spouse and family — with clarity, not complexity
  • Experienced, time-tested guidance from a leading independent Arizona-based planning firm focused on your future

Income
Planning

A strategy to turn your savings into reliable, steady income — so your lifestyle stays on track in retirement.

Tax
Planning

Smart planning to reduce future taxes and keep more of your money working for you.

Health Care
Planning

Protection against rising healthcare costs, including long-term care, built into your plan.

Risk
Management

A clear approach to guarding your wealth from market swings, inflation, and the unexpected.

Real Estate
And Legacy
Planning

A plan for your assets and property that preserves your legacy and supports your loved ones.

Planning With Fullerton

Relationship Building

You’re not just another account. At Fullerton, every relationship begins with real conversation — taking time to understand your values, priorities, and goals. That connection becomes the foundation for a plan that’s built around you, not a formula.

Personalized Experience

No two retirements are the same. Your strategy will reflect your unique goals, lifestyle, and financial position. Everything is tailor-made: your income structured, your tax plan, and the preservation of legacy. The difference in the details — because it is built around you.

Holistic Approach

A good plan looks beyond the numbers. Your lifestyle, your family, your values — it’s all connected. That’s why our planning process considers every part of your life, not just your portfolio — leaving no stone unturned.

See What Fullerton Can Do For You

Going from "I hope this works" to "I know I'm covered".

Experience You Can Trust

Retirement is too important to trust to a generalist. That’s why for over 20 years, Fullerton Financial Planning has focused exclusively on helping people transition from work to retirement — and thrive throughout it. We’re not trying to be everything to everyone. We’re built to help you do one thing incredibly well: Turn your life savings into reliable income and lasting financial confidence.

Why Families Across Arizona Trust Fullerton

  • Over 20 years helping Arizona retirees create income that lasts
  • Trusted by more than 2,000 Arizona households — and growing
  • Independent, fiduciary-based advice — no quotas, no product push
  • Certified Financial Planner™ (CFP®) professionals on staff
  • Regularly featured on ABC15, MoneyRadio, and financial education outlets
  • Local, in-person service — no national call centers or rotating advisor teams
  • Planning approach integrates investments, income, tax, Medicare, and legacy goals
  • Collaborative relationships with CPAs, estate attorneys, and insurance professionals
  • Focused on education-first guidance, not sales pitches or one-size-fits-all plans
  • Supported by a dedicated client service team with a reputation for proactive care

“I was nervous about retiring — but they helped me see the whole picture and gave me confidence to move forward.”

— Mary J., Scottsdale


“They made a complicated plan feel simple. I wish we’d come here five years earlier.”

— Brian & Sandra T., Mesa


“They treated me like a person, not a portfolio. I never felt pressured — just supported.”

— Teresa D., Chandler


“Our old advisor never talked about income or taxes — this team gave us a plan we could actually live on.”

— Kevin M., Sun City

The Fullerton Family

Standing Strong For Clients.
Stepping Up For the Community.

Begin the Conversation

We’re here to listen, understand, and help you take control of your financial future.